Oro Valley is working to attract new businesses and expand local shopping and dining options. But retailers don’t randomly choose a location and open their doors. They carefully evaluate consumer demand, spending patterns, and the potential for long-term success.

That’s where the issue becomes a classic chicken-or-the-egg challenge. Residents often shop outside Oro Valley because the options they want aren’t available here. They may leave to grab one specific thing, but then pick up groceries or food on the way home, outside town limits. Meanwhile, prospective retailers need confidence that residents will support them if they invest in our community.

The good news? The study reveals a tremendous opportunity! Retail leakage demonstrates demand that isn’t currently being met. When we support businesses that are already here, we collectively strengthen the local retail market and make our community an even more attractive place for future investment.